Diverse value of sport as diverse value of society!
Regardless of generation and background, people of the world come together to think about, and communicate, the value and power of sport, at "PLAY TRUE Planet: Sport & Art ~Create the Future of Sport~" booth at the Paralympic Games in Tokyo.
Since 2014, we have been combining messages from people around the world concerning the value and power of sport, and presenting it as “art”. At the booth, Olympians and Paralympians themselves, as "PLAY TRUE Creators", communicated the "value of sport" to the visitors, providing an opportunity for many people to think about the value of sport and express it in their own words.
JADA delivers “PLAY TRUE 2020, Sport for Tomorrow”, a legacy project of the Japanese Government for the Tokyo 2020 Games. Its wide range of projects is aimed to protect and nurture the value of sport for the future, and make the sport values matter for an inclusive, diverse society.